Real-Win-Worth

Validate before you build

Before investing resources, answer three critical questions: Is the market real? Can we win? Is it worth doing? Get structured analysis for confident go/no-go decisions.

Capabilities

Market Reality Assessment

Evaluate market size, growth, and accessibility with structured analysis.

Competitive Advantage Analysis

Assess your ability to win against existing and potential competitors.

Business Case Evaluation

Analyze strategic fit, financial returns, and resource requirements.

Risk Identification

Surface key risks and assumptions that could derail the opportunity.

What You Get

RWW scorecardRisk registerGo/No-go recommendationKey assumptionsAction items

Use Cases

Product Investment Decisions

Evaluate new product opportunities before committing development resources.

M&A Evaluation

Assess acquisition targets with structured strategic analysis.

Market Entry Analysis

Evaluate new market opportunities with comprehensive due diligence.

Methodology

Based on the proven Real-Win-Worth framework, adapted for product managers and technology companies.

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