Jobs-to-be-Done
Discover what customers truly need
Go beyond features and demographics. JTBD reveals the underlying motivations that drive customer behavior, helping you build products people actually want.
Capabilities
Job Statement Generation
Get structured job statements following the JTBD syntax that captures the complete context of customer needs.
Outcome Expectation Mapping
Identify the specific outcomes customers expect when they hire your product for a job.
Forces of Progress Analysis
Understand the push, pull, anxiety, and habit forces that influence switching behavior.
Competitive Job Analysis
See how customers currently solve this job and identify opportunities for differentiation.
What You Get
Use Cases
New Product Development
Discover unmet jobs before building, reducing the risk of product-market fit failure.
Feature Prioritization
Prioritize features based on which jobs they help customers complete most effectively.
Market Positioning
Position your product around the job it does best, not just feature comparisons.
Methodology
Based on Clayton Christensen's Jobs-to-be-Done framework, enhanced with Tony Ulwick's Outcome-Driven Innovation methodology.