About Us

Democratizing strategic thinking

We're building an AI Strategy Coach that guides every product team through the frameworks that used to be reserved for Fortune 500 companies.

Our Story

MethodBase was born from a simple observation: the same strategic frameworks used by McKinsey and Bain consultants could be made accessible to everyone through AI.

Our founders spent years watching startups and product teams struggle without access to structured strategic thinking. They saw teams make costly mistakes that a simple JTBD analysis or Real-Win-Worth evaluation could have prevented.

We built MethodBase to change that. By combining proven strategy methodologies with modern AI, we're making it possible for any team to think strategically—without the six-figure consulting budget.

Our Values

Strategy for Everyone

We believe world-class strategic thinking shouldn't require a $50K consulting budget.

Coaching, Not Just Generation

We guide your strategic thinking with real-time feedback—not just write for you.

Human + AI Partnership

We coach and augment human judgment, not replace it. The best strategies combine AI guidance with human insight.

Ready to get started?

Try MethodBase free and see how AI-powered strategy coaching can help your team.